Swiss Watch is delighted to present TUDOR, in collaboration with Visa Cash App Racing Bulls Formula 1, its highly anticipated exhibition at Pavilion KL, marking another milestone in the brand’s bold journey. The event brought together watch enthusiasts, motorsport fans, and lifestyle seekers for an evening of style, innovation, and celebration.
The TUDOR x Visa Cash App Racing Bulls Formula 1 Exhibition opened with an exclusive get-together at Centre Court, Pavilion KL. Guests were invited to explore TUDOR’s connection to the high-octane world of motorsport while experiencing the brand’s latest innovations and storytelling.
“As the leading home-grown luxury watch retailer, Swiss Watch is honoured to collaborate with TUDOR once again in presenting the TUDOR x VCARB F1 Pop-Up Experience at Pavilion KL. This showcase reflects our shared commitment to offering unique and daring experiences, bringing the excitement of Formula 1 and the world of fine watchmaking to Malaysian audiences. Our long-standing partnership with TUDOR has enabled us to showcase their watches and stories in the most authentic and engaging way possible.” stated Mr. Mukesh, the Executive Director of Valiram.
The spotlight shone on three TUDOR timepieces that embody the brand’s Born To Dare spirit: the Black Bay Chrono “Carbon 25”, paying homage to the VCARB 2025 livery; the Black Bay Chrono, designed for uncompromising precision; and the Black Bay Ceramic “Blue”, a technical milestone certified as a Master Chronometer. Together, they underscored TUDOR’s bold approach to watchmaking and its growing presence in Malaysia through Swiss Watch.
Beyond the showcase of timepieces, visitors are treated to an immersive experience that extends into lifestyle and entertainment as there are also interactive arcade games inspired by motorsport range from immersive F1 simulators that put you in the driver’s seat, to the thrill of the TUDOR arcade machine and the reflex-testing Batak Reaction Challenge, every corner is built to excitement. The audience also stands a chance to win exclusive merchandise, and exciting giveaways which add to the vibrancy of the exhibition, creating an atmosphere that appeals to both horology connoisseurs and fans of adrenaline-fueled performance.
The exhibition not only underscores TUDOR’s longstanding reputation for precision and performance but also reflects the brand’s collaboration with F1 Visa Cash App Racing Bulls, reinforcing its commitment to bold living and an adventurous spirit. More than a display of horological craftsmanship, this activation is a celebration of heritage, speed, and lifestyle, inviting the public to experience TUDOR’s world firsthand.
To further explore the collection, you are invited to visit TUDOR standalone boutiques located at Pavilion Kuala Lumpur, Suria KLCC, The Exchange TRX, 1 Utama Petaling Jaya, and Mid Valley Southkey Johor Bahru. Alternatively, you can also discover the collection at selected Swiss Watch multi-brand boutiques in Genting Sky Avenue Pahang, Gurney Paragon Penang, and Jesselton Duty-Free Sabah.
