When Pierre and Eugénie Draps founded GODIVA in Brussels in 1926, they chose a daring muse: Lady Godiva — a figure of elegance, strength, and the courage to break boundaries. A century on, that spirit endures in every piece the Belgian chocolatier crafts. And this year, it finds its fullest expression yet.
To mark its 100th anniversary, GODIVA unveils a season of centennial celebrations across Malaysia: two exclusive limited-edition collections, a new soft serve, and in-store experiences that invite chocolate lovers to become part of the story.
The centrepiece of the celebration is the Centennial Praline Collection — ten chocolates, each a chapter in GODIVA’s history. Nine iconic pralines have been lovingly recreated from their original recipes: the Dark & White Chocolate Lady Godiva (1926), the piece that started it all; the heart-shaped Vintage Heart (1945), marking GODIVA’s first Brussels boutique; the regal Fabiola (1960), honouring Queen Fabiola of Belgium; and the joyful Nippon (1972), celebrating the brand’s arrival in Japan — among others that span nearly a century of craft and culture.
The tenth is entirely new. Heritage (2026) — pistachio and almond praliné with crisped rice and caramelised cocoa nibs — is crafted in honour of founder Pierre Draps himself. A piece that bridges a century of tradition with the promise of the next hundred years.
The Centennial Praline Collection is available for a limited time at GODIVA stores nationwide. RM 199.
Because a centennial deserves something to hold onto long after the last chocolate has been savoured. The Centennial Plush Keychain Collection reimagines three beloved GODIVA creations — the Seashell, Égerie Noir, and Coeur Blanc — as charming collectible keepsakes. Each one a little piece of GODIVA’s heart, to carry with you.
Available at all GODIVA stores nationwide (except KLIA) at RM 49 per box. Purchase the Centennial Praline Collection and receive one complimentary, while stocks last.
And for something equally celebratory: the Centennial Raspberry Soft Serve Collection pairs GODIVA’s signature Belgian chocolate with a burst of refreshing raspberry — available in three variations, from the Raspberry White Chocolate to the showstopping Raspberry Dark Chocolate Twist. From RM 32 at all GODIVA downtown stores nationwide.
The celebrations don’t stop at the chocolate. From 27 May – 6 July 2026, step into any participating GODIVA store nationwide and try the “Match the Chocolate Era” game — match each iconic praline to its year in GODIVA’s history and stand a chance to win exclusive prizes. Part trivia, part time travel, and entirely delightful.
The RM100 Centennial Deal also brings together fan-favourite treats — including G Cubes, Chocolate Pearls, the Kids Collection, and more — curated to celebrate in style, whatever the occasion.
One hundred years of chocolate artistry is a promise: to keep crafting, keep innovating, keep creating experiences that move people. GODIVA has honoured that promise since 1926.
Now, the next chapter is yours to taste.
The Centennial Praline Collection, Plush Keychain Collection, and Soft Serve Collection are available at participating GODIVA stores nationwide. Promotions run 27 May – 6 July 2026 (excluding KLIA stores).