Position Summary

The Marketing Executive plays a pivotal role in driving brand visibility and luxury customer engagement for Valiram’s portfolio of international brands. This role focuses on the end-to-end execution of multi-channel marketing campaigns, promotional events, and strategic PR initiatives designed to create compelling, world-class retail experiences and meet key business KPIs in a fast-paced, high-end retail environment.

Key Responsibilities

• BRAND MARKETING
• • Protect the brand equity by ensuring highest standards of execution.
• • Maintain thorough understanding of brand, competitors, customers and brand DNA.
• • Identify opportunities and propose marketing activations to Marketing Managers across all stores/restaurants through competitor and customer insights to implement and scale differentiated marketing campaigns.
• • Follow-up on activations of monthly marketing plan – Prioritize key campaigns/ promotions and ensure it is communicated in a timely manner.
• • Collate every country’s campaigns/ marketing initiative executed to ensure report is timely submitted.
• • Monitor and analyze market trends, developing learnings of key target markets and providing feedback to build strategy on how we engage with customers.
• • Localization – leading the thinking on what works and what doesn’t work in respective markets.
• • Maximize collaboration, efficiency and creativity by building and maintaining consistent brand identity across marketing and public relations channels.
• CRM
• • Strengthen Customer Journey Experience – support in developing robust CRM loyalty strategy – Welcome pack, loyalty program, birthday, re-targeting, etc.
• • Drive strong recruitment with the right marketing activations & services – driven proposition – partner CEM on curating and advising the automations journeys.
• • Using your knowledge of different customer segments to develop personalized content that communicates brand’s storytelling.
• • Keep up to date with new initiatives in the communications sphere and implement where appropriate.
• RETAIL & OMNICHANNEL EXCELLENCE
• • Partner Principal, CEM, Merchandising & Planning, Creative & VM, and Retail to design and articulate the ultimate seamless customer experience journey with an omnichannel approach, from prospecting to evaluation to conversion.
• • Collect & analyze actionable client insights toward recruitment, retention goals, and to drive bra and fine fragrance business.
• • Partner E-comm and Merchandising & Planning team to plan and drive differentiated e-business initiatives (campaigns & product mix) to nurtures e-business and digital channels to gain fair share.
• • Partner with Digital team to ensure comprehensive digital media plan for all priority campaigns and promotion across all countries – Digital ads, Social media, etc.
• REPORTING AND ANALYSIS
• • Prepare marketing reports for management analysis.
• • Ensure timely submission of all marketing reports including post-event reports.
• • Review and research marketing campaigns of competitor brands.
• • Assist in tracking marketing performance, gather consumer insights, and evaluate program effectiveness.
• • Assist in delivering post program and promotion analysis and key best practises to Management.
• • To provide administrative support e.g. preparation of PO, vouchers and other relevant reports.
• • Updating and maintaining the marketing department’s documentation and databases.

Key Requirements

• • Minimum a Degree in Business, Marketing, Communications or a related discipline.
• • Minimum 1-3-years’ experience in luxury goods, F&B, beauty or a comparable retail environment and experience with CRM/client insight and omnichannel marketing.
• •Good interpersonal skills.
• • Pleasant Personality.
• • Excellent communicator.
• • Proficient in Microsoft Office Skills.
• • Result and detail oriented and organized.
• • Teamwork and people leadership and stakeholder management.
• • Demonstrate resilience, agility, innovation, manage complexities and navigate ambiguities.
• • A motivating can-do attitude and possess a hands-on attitude.
• • Fluent English and both in written and spoken. Knowledge of other language is added advantage.